Welcome to Prit Fashion.
1. Introduction
At Prit Fashion, we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit www.pritfashion.com, browse our products, place orders, contact our customer support team or otherwise interact with our services.
By using our website, you acknowledge this Privacy Policy. Where consent is required by applicable law, we will seek that consent separately.
2. Business Information
The website is operated by Prit Fashion, a sole proprietorship based in Maharashtra, India.
Business Address:
Prit Fashion
301 Pashupatinath, Sudama Nagar
60 Feet Road, Bhayander West
Thane, Maharashtra – 401101
India
Customer Support Email: WeCare@pritfashion.com
Phone/WhatsApp: +91 7303080462
Website: www.pritfashion.com
Grievance Officer: Ms Priti Dave
3. Information We Collect
Depending on your interaction with the website, we may collect the following categories of information.
3.1 Personal and Contact Information
- Full name.
- Email address.
- Mobile or telephone number.
- Billing address.
- Shipping and delivery address.
- Other information voluntarily provided during checkout, account registration or customer-support interactions.
3.2 Order and Transaction Information
When you purchase a product, we may collect and maintain:
- Order number and date.
- Products purchased.
- Order value and payment status.
- Payment method and transaction reference.
- Delivery and tracking information.
- Order history.
- Refund, return or exchange records.
3.3 Account Information
If customer-account functionality is enabled, we may process your account details, login credentials in protected form, saved addresses and purchase history.
3.4 Technical and Website-Usage Information
Our website may collect certain technical information, including:
- Internet Protocol (IP) address.
- Browser and device information.
- Website pages accessed.
- Session and cart information.
- Cookies and similar technical identifiers.
The specific information collected depends on the website features and plugins enabled.
3.5 Customer Communications
We may retain information shared through:
- Customer-care emails.
- Telephone or WhatsApp enquiries.
- Complaints and grievance submissions.
- Feedback and product reviews.
- Customer-support requests.
4. Purpose of Collecting Information
We use personal information for legitimate business purposes and in accordance with applicable law, including:
- Processing and confirming orders.
- Verifying payment status.
- Arranging product packaging, shipping and delivery.
- Providing order updates and tracking information.
- Answering product, fabric, size and availability enquiries.
- Handling cancellations, returns, exchanges and refunds.
- Responding to customer complaints.
- Preventing fraud, misuse and unauthorised transactions.
- Maintaining accounting and legally required records.
- Managing website functionality, security and customer accounts.
- Improving customer experience and website performance.
- Sending promotional communications where permitted and subject to applicable consent requirements.
We will not use personal information for unrelated purposes without an appropriate legal basis or required consent.
5. Payment Information and Security
Prit Fashion accepts prepaid online payments through authorised payment service providers made available at checkout.
Payment options may include UPI, debit cards, credit cards, net banking or other payment methods supported by the selected payment gateway.
Sensitive payment credentials are processed through the relevant payment service provider in accordance with its systems and policies.
Prit Fashion customer-support representatives will never ask customers to disclose their banking passwords, card PINs, CVVs or One-Time Passwords (OTPs).
We may retain payment confirmation details, payment method descriptions and transaction references necessary for order administration, accounting, dispute resolution and refunds.
The payment provider displayed during checkout may also process customer information under its own applicable privacy terms.
6. Cookies and Website Technologies
Our website is built using WordPress and WooCommerce.
WooCommerce may use essential cookies and session technologies for purposes such as:
- Maintaining shopping-cart contents.
- Remembering customer sessions.
- Supporting account login.
- Enabling secure checkout.
- Remembering website preferences where applicable.
Additional cookies or tracking technologies may be used if we enable analytics, advertising, personalisation or other integrations.
Where required by applicable law, we will provide appropriate information and consent choices for non-essential technologies.
Disabling certain essential cookies may affect shopping-cart or checkout functionality.
7. Sharing of Customer Information
Prit Fashion may share relevant customer information with authorised service providers where necessary to operate our business.
These may include:
- Payment gateways and financial service providers.
- Courier and logistics companies.
- Website hosting and technical service providers.
- Customer communication service providers.
- Accounting and professional advisers.
- Fraud-prevention and security service providers.
- Government or regulatory authorities where disclosure is legally required.
We limit such sharing to information reasonably necessary for the relevant service or lawful purpose.
We do not sell customer personal information to third parties for their independent marketing purposes.
Where service providers process personal information on our behalf, we seek to ensure appropriate contractual and security safeguards.
8. Marketing Communications
Customers may receive transactional messages concerning:
- Order confirmation.
- Payment confirmation.
- Dispatch and delivery.
- Refunds or replacements.
- Customer-service matters.
Such communications are necessary for administering purchases and service requests.
Optional promotional communications, newsletters or offers will be sent in accordance with applicable consent and communication requirements.
Customers may withdraw consent to optional marketing communications by using an available unsubscribe mechanism or contacting WeCare@pritfashion.com.
Withdrawal from promotional communications will not affect necessary order-related messages.
9. Data Retention
Personal information will be retained only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable law.
Certain transaction and order records may need to be retained for accounting, tax compliance, fraud prevention, dispute resolution or other lawful obligations.
Information that is no longer required will be deleted, anonymised or otherwise handled in accordance with applicable law and our data-management procedures.
10. Information Security
We adopt reasonable technical and organisational measures intended to safeguard personal information.
These may include appropriate website-access controls, secure hosting arrangements, restricted administrative access, software updates and security measures relevant to the website’s configuration.
While we take reasonable precautions, no online system can be guaranteed completely secure.
Customers should protect their account credentials and immediately report suspected unauthorised activity.
Any personal-data security incident will be assessed and managed in accordance with applicable legal requirements.
11. Your Privacy Rights
Subject to applicable law, customers may request:
- Information concerning personal data processed by us.
- Correction or updating of inaccurate information.
- Withdrawal of consent where processing is based on consent.
- Deletion of eligible personal information.
- Assistance with privacy-related complaints.
Requests may be submitted to WeCare@pritfashion.com.
Certain information may be retained where necessary to comply with legal obligations, maintain transaction records or resolve disputes.
We will respond to valid requests in accordance with applicable law.
12. Children’s Privacy
Our website and shopping services are intended for customers legally capable of making purchases.
Where a parent or lawful guardian is required to act or provide consent on behalf of a child, the applicable legal requirements must be satisfied.
We do not intentionally target children with personal-data-based advertising.
13. Third-Party Websites
Our website may contain links to external websites or services.
These websites may have their own privacy policies and operating practices.
We encourage customers to review the privacy policies of third-party services before providing personal information.
14. Updates to This Privacy Policy
Prit Fashion may revise this Privacy Policy to reflect changes in business operations, website functionality or applicable legal requirements.
The updated policy will be published on our website with a revised date.
Where applicable law requires additional notice or consent, we will comply with those requirements.
15. Privacy and Grievance Contact
For questions, corrections, privacy requests or complaints concerning your personal information, please contact:
Ms Priti Dave
Grievance Redressal Officer
Prit Fashion
Email: WeCare@pritfashion.com
Phone/WhatsApp: +91 7303080462
Business Address:
301 Pashupatinath, Sudama Nagar
60 Feet Road, Bhayander West
Thane, Maharashtra – 401101, India
This Privacy Policy shall be interpreted in accordance with applicable Indian law.